岐阜市立女子短期大学研究紀要第62輯(平成25年3月)

抄録

地域活性化に向けたデザイン支援

―ぎふベリーパッケージデザインの取り組み―

Regional philanthropy by a design, "Gifu Berry" Package Design Project

小川 直茂 奥村 和則
OGAWA
Naoshige
OKUMURA Kazunori

Abstract

"Design" is the method of proposing better lifestyle by the image, plan, and model. We think that the design leads to social philanthropy and regional philanthropy. Therefore, we have tackled many projects for regional philanthropy as a designer.
This time, we participated in "Gifu Berry" project, the product development of new tablet candy. This project aims at activating local agriculture. We designed the package graphic of "Gifu Berry" in cooperation with students. Our result was evaluated, and attracted attention from some media. And we considered the social and educational meaning that this project will bring.

Keywords : 地域活性化、第6 次産業、デザイン