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\ A case study on their consumption patterns
| € _ | ι εY |
| WANG Wuyun | ZHUYi* |
| *`εw |
Abstract
This paper attempts to analyze the relationship between the party-state and the new rich by examining Chinafs ownership system in the economic reform since 1978, and chart some fundamental issues concerning the consumption patterns of the Chinafs new rich. It starts by laying out issues which pertain to the social basis and the formation of the new rich, before turning to examine the specific role of consumption in this process. Survey findings will be used to shed some light on the attitude towards the new rich, before moving on to examine the likelihood of the new rich whose subjective identity is constructed upon distinctive consumption patterns and accompanying values. This is achieved by examining findings from an exploratory study which analyzes respondentsf outlooks, practices and patterns of consumption as well as their social distinction.
Keywords : party-state, the new rich, consumption patterns